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Case Study: Bucks County Home Remodeling Company Sees 67% Traffic Growth and 58% More Leads

  • 67% increase in traffic
  • 58% increase in qualified leads
  • 135% increase in keyword reach
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The Challenge

This remodeling company had a strong reputation locally and produced high-quality work, but their online presence did not reflect the strength of their brand.

Their website was not appearing consistently for important local search terms related to kitchen remodeling, bathroom remodeling, and whole-home renovations in Bucks County.

As a result:

  • Most new projects were coming from referrals rather than search.
  • Online lead flow was inconsistent and unpredictable.
  • Their competitors were capturing homeowners searching for remodeling services online.

Many great contractors rely heavily on word-of-mouth but miss out on the steady stream of homeowners actively searching online for remodeling companies.

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The Approach

Identify High-Value Local Search Opportunities

The first step was identifying search terms homeowners in Bucks County use when researching remodeling projects. This included a mix of service-based keywords, project-based searches, and location-focused phrases.

By prioritizing keywords with strong buyer intent, we created a roadmap that could generate leads while building long-term authority.

Expand the Website’s Keyword Footprint

The website initially ranked for a limited number of keywords. We expanded the site’s reach by developing optimized pages and improving existing content so the company could appear for more remodeling-related searches.

This allowed the business to appear in front of homeowners researching:

  • kitchen remodeling
  • bathroom remodeling
  • basement finishing
  • home additions
  • whole-home renovations

Turn the Website Into a Lead-Generating Asset

The website was improved to encourage more inquiries from visitors.

This included:

  • Improving calls-to-action across key pages
  • Creating clearer service pages for each remodeling category
  • Optimizing local signals to strengthen visibility in Bucks County searches

The goal was not only to increase traffic, but to convert that traffic into real conversations with homeowners planning remodeling projects.

The Result

The improvements in search visibility translated directly into measurable business growth.

  • Traffic Growth
    Organic website traffic increased by 67%, bringing significantly more homeowners to the site who were actively researching remodeling services.
  • Keyword Visibility
    The company’s keyword reach expanded by 135%, allowing them to appear in many more searches related to home remodeling throughout Bucks County.
  • Lead Generation
    Most importantly, these improvements resulted in a 58% increase in qualified leads, including phone calls and website inquiries from homeowners ready to discuss remodeling projects.

The result was a far more consistent pipeline of potential projects and a stronger digital presence in the local remodeling market.

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Bucks County, PA
(215) 798-4544
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Table of Contents

Overview

Client: Home Remodeling Company serving Bucks County, Pennsylvania
Goal: Increase search visibility and generate consistent, qualified leads from homeowners searching for remodeling services in the local market.
Result:
  • 67% increase in organic traffic
  • 135% expansion in keyword reach
  • 58% increase in qualified leads

Services used:

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Contact Us
Bucks County, PA
(215) 798-4544
hello@shawntheseogeek.com

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Shawn provided SEO consultant services to Great Northern Equipment (GNE), intending to audit our newly launched B2B distributor eCommerce site for opportunities to improve our website’s visibility and ranking for our key product lines/brands on Google and other search engines.

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I can’t recommend Shawn and his company enough! Their expertise and dedication have truly transformed my business. Since working with Shawn, my website traffic has increased significantly, and I’ve seen a noticeable boost in new client inquiries. He takes the time to understand my goals and create strategies tailored to my needs.

Kristen Druger, Founder, Portalis Insurance

I’ve had the pleasure of working with Shawn on a number of projects. He can be described in one word… “incredible.” His knowledge of Digital Marketing is only bested by how he explains the complex topic to people who don’t have the knowledge. I can’t say enough good things about Shawn. He is also a fun, relaxed guy to be around.

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What is SEO, and why do I need it?

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results, making it easier for potential customers to find your business online. Without SEO, even the best-designed website can be virtually invisible to your ideal audience.

SEO is a long-term investment. While some improvements can be seen within the first 30 to 60 days, most significant results typically appear between 3 to 6 months—depending on the competitiveness of your industry and the current state of your website.

We offer flexible pricing based on the scope of your project, but our typical monthly SEO retainers start at $3,500. For businesses looking for deeper engagement and faster results, premium packages and consulting are available. Every quote is customized to your business goals and market.

Our comprehensive SEO services typically include:

In-depth SEO audits
Keyword research & strategy
On-page optimization
Technical SEO fixes
Content optimization & creation
Backlink acquisition
Local SEO (if applicable)
Monthly performance reports and strategy calls

We also offer Reputation Management and Conversion Rate Optimization as add-on services.

No ethical SEO provider can guarantee first-page rankings. However, we do guarantee that we’ll use industry best practices, proven strategies, and a data-driven approach to give your site the best possible chance to climb in rankings—and stay there.

Yes. SEO often requires changes to your site’s content, structure, and backend. We’ll guide you through every change—or work directly with your developer. If you prefer a hands-off approach, we can handle all the technical updates for you.

Absolutely. If your business serves a local audience, we optimize your website and Google Business Profile to increase visibility in local searches (e.g., “SEO services near me”). We also help generate and manage online reviews and local citations.

We specialize in working with service-based businesses, professional firms, and local companies that want to generate qualified leads. If your business is a good fit for SEO—and you’re ready to grow—we’d love to talk.

Yes – biweekly progress updates plus a live dashboard with 24/7 access to your campaign KPIs. You’ll always see what we’re working on and how it impacts revenue and leads.

We focus on measurable growth. Strategies are tailored, never templated, and we pair deep SEO expertise with a conversion-first mindset so you get more of the right traffic that becomes leads and sales.

Book a free consultation. We’ll run a quick site audit, identify opportunities, and deliver a custom game plan.

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