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Case Study: From Invisible to In-Demand: Personal Injury Law Firm 11X’s Lead Flow

  • 3X increase in traffic
  • Expanded keyword footprint from 68 to 1,100
  • 11X increase in qualified leads
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The Challenge

  • All new cases were coming from referrals and lead flow was unpredictable
  • Had spent thousands of dollars on digital marketing with no results to show for it

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The Approach

  • Implement SEO Strategy: First, we identified keywords that can realistically be targeted in the short term vs. the long term.
  • Identify Unique Opportunities: This firm had some unique qualities that had not previously been showcased. Clients found them for these and connected instantly.
  • Turn Website into Leads Machine: When we started, the website was basically an online brochure. We added more opportunities for potential clients to reach out.

The Result

  • Traffic Growth: Saw a 3X Increase in Traffic in 2 years
  • Keyword Rankings: Went from ranking for 68 keywords to 1,100 keywords
  • Lead Generation: An 11X INCREASE in qualified phone calls, form submissions and live chats

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Table of Contents

Overview

Client: Personal Injury Attorney in Philadelphia
Goal: Focused on a realistic SEO roadmap, uncovering and promoting the firm’s unique differentiators, and transforming the site from a static brochure into a lead-generating asset.
Result: Achieved a 3X increase in traffic, expanded keyword footprint from 68 to 1,100, and delivered an 11X increase in qualified leads through phone calls, form submissions, and live chat.

Services used:

Other Client Success Stories

  • Divorce Lawyer Gets Weekly Leads with SEO

    Establish consistent case flow and gain visibility in a competitive market.
Contact Us
Bucks County, PA
(215) 798-4544
hello@shawntheseogeek.com

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Linda Feriod, President of Always The Best Rate Home Loans, LLC

Shawn provided SEO consultant services to Great Northern Equipment (GNE), intending to audit our newly launched B2B distributor eCommerce site for opportunities to improve our website’s visibility and ranking for our key product lines/brands on Google and other search engines.

Matt Eckman, Director of eCommerce, Great Northern Equipment

I can’t recommend Shawn and his company enough! Their expertise and dedication have truly transformed my business. Since working with Shawn, my website traffic has increased significantly, and I’ve seen a noticeable boost in new client inquiries. He takes the time to understand my goals and create strategies tailored to my needs.

Kristen Druger, Founder, Portalis Insurance

I’ve had the pleasure of working with Shawn on a number of projects. He can be described in one word… “incredible.” His knowledge of Digital Marketing is only bested by how he explains the complex topic to people who don’t have the knowledge. I can’t say enough good things about Shawn. He is also a fun, relaxed guy to be around.

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“What I appreciate most is their transparency and clear communication—they always keep me updated on progress and results.”

Kristen Druger
Founder, Portalis Insurance
What is SEO, and why do I need it?

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results, making it easier for potential customers to find your business online. Without SEO, even the best-designed website can be virtually invisible to your ideal audience.

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