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Case Study: From Invisible to In-Demand: Personal Injury Law Firm 11X’s Lead Flow

  • 3X increase in traffic
  • Expanded keyword footprint from 68 to 1,100
  • 11X increase in qualified leads
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The Challenge

  • All new cases were coming from referrals and lead flow was unpredictable
  • Had spent thousands of dollars on digital marketing with no results to show for it

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The Approach

  • Implement SEO Strategy: First, we identified keywords that can realistically be targeted in the short term vs. the long term.
  • Identify Unique Opportunities: This firm had some unique qualities that had not previously been showcased. Clients found them for these and connected instantly.
  • Turn Website into Leads Machine: When we started, the website was basically an online brochure. We added more opportunities for potential clients to reach out.

The Result

  • Traffic Growth: Saw a 3X Increase in Traffic in 2 years
  • Keyword Rankings: Went from ranking for 68 keywords to 1,100 keywords
  • Lead Generation: An 11X INCREASE in qualified phone calls, form submissions and live chats

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Table of Contents

Overview

Client: Personal Injury Attorney in Philadelphia
Goal: Focused on a realistic SEO roadmap, uncovering and promoting the firm’s unique differentiators, and transforming the site from a static brochure into a lead-generating asset.
Result: Achieved a 3X increase in traffic, expanded keyword footprint from 68 to 1,100, and delivered an 11X increase in qualified leads through phone calls, form submissions, and live chat.

Services used:

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Contact Us
Bucks County, PA
(215) 798-4544
hello@shawntheseogeek.com

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Linda Feriod, President of Always The Best Rate Home Loans, LLC

Shawn provided SEO consultant services to Great Northern Equipment (GNE), intending to audit our newly launched B2B distributor eCommerce site for opportunities to improve our website’s visibility and ranking for our key product lines/brands on Google and other search engines.

Matt Eckman, Director of eCommerce, Great Northern Equipment

I can’t recommend Shawn and his company enough! Their expertise and dedication have truly transformed my business. Since working with Shawn, my website traffic has increased significantly, and I’ve seen a noticeable boost in new client inquiries. He takes the time to understand my goals and create strategies tailored to my needs.

Kristen Druger, Founder, Portalis Insurance

I’ve had the pleasure of working with Shawn on a number of projects. He can be described in one word… “incredible.” His knowledge of Digital Marketing is only bested by how he explains the complex topic to people who don’t have the knowledge. I can’t say enough good things about Shawn. He is also a fun, relaxed guy to be around.

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Founder, Portalis Insurance

What is SEO, and why do I need it?

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results, making it easier for potential customers to find your business online. Without SEO, even the best-designed website can be virtually invisible to your ideal audience.

SEO is a long-term investment. While some improvements can be seen within the first 30 to 60 days, most significant results typically appear between 3 to 6 months—depending on the competitiveness of your industry and the current state of your website.

We offer flexible pricing based on the scope of your project, but our typical monthly SEO retainers start at $3,500. For businesses looking for deeper engagement and faster results, premium packages and consulting are available. Every quote is customized to your business goals and market.

Our comprehensive SEO services typically include:

In-depth SEO audits
Keyword research & strategy
On-page optimization
Technical SEO fixes
Content optimization & creation
Backlink acquisition
Local SEO (if applicable)
Monthly performance reports and strategy calls

We also offer Reputation Management and Conversion Rate Optimization as add-on services.

No ethical SEO provider can guarantee first-page rankings. However, we do guarantee that we’ll use industry best practices, proven strategies, and a data-driven approach to give your site the best possible chance to climb in rankings—and stay there.

Yes. SEO often requires changes to your site’s content, structure, and backend. We’ll guide you through every change—or work directly with your developer. If you prefer a hands-off approach, we can handle all the technical updates for you.

Absolutely. If your business serves a local audience, we optimize your website and Google Business Profile to increase visibility in local searches (e.g., “SEO services near me”). We also help generate and manage online reviews and local citations.

We specialize in working with service-based businesses, professional firms, and local companies that want to generate qualified leads. If your business is a good fit for SEO—and you’re ready to grow—we’d love to talk.

Yes – biweekly progress updates plus a live dashboard with 24/7 access to your campaign KPIs. You’ll always see what we’re working on and how it impacts revenue and leads.

We focus on measurable growth. Strategies are tailored, never templated, and we pair deep SEO expertise with a conversion-first mindset so you get more of the right traffic that becomes leads and sales.

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