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Case Study: Philly Carpet Cleaner Gains Daily Leads

  • Daily inbound leadsfrom high-intent local searchers
  • Ranked on Page 1 for targeted local carpet cleaning keywords
  • Significant increase in average job value from higher-quality leads
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The Challenge

  • National brands and franchises dominated search results.
  • The business hadzero digital presence—no consistent traffic, no online leads.
  • Word-of-mouth was unpredictable, making growth unreliable.

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“Thanks for everything… I see steadiness… we are finally here and with my systems and leads coming in we will do great things.”

The Approach

  • Identified Profitable + Winnable Niche:
    We partnered closely to uncover search terms that brought qualified, ready-to-buy customers—not just clicks.
    Prioritized keywords that indicated strong purchase intent in specific service areas.
  • Hyper Local Targeting:
    Rolled out a laser-focused content and SEO strategy targeting individual towns and neighborhoods.
    Created location-specific pages and blog content that quickly ranked and captured early leads.

The Result

  • Daily Lead Generation:
    The business now receives consistent daily leads from search—form submissions, phone calls, and quote requests.
  • Higher Quality Leads → Higher Value Clients:
    Leads are no longer “tire kickers”—they’re ideal customers ready to pay more for trusted service.
  • Owner Now Focused on Growth:
    With leads flowing in, the owner has stepped out of the van and into a leadership role—managing the team, improving systems, and scaling the business.

What to get similar results for your business?

Schedule a strategy session

The strategy session is free

“Thanks for everything… I see steadiness… we are finally here and with my systems and leads coming in we will do great things.”

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Bucks County, PA
(215) 798-4544
hello@shawntheseogeek.com

Table of Contents

Overview

Client: A professional carpet cleaning company serving the suburbs of Philadelphia. Reputation for quality service, but relied entirely on word-of-mouth for new business.
Goal: To overcome national competition and generate consistent, high-quality local leads for a Philadelphia suburbs carpet cleaning business.
Strategy: Implemented a hyper-local SEO approach by identifying profitable niche keywords and creating targeted content to quickly rank and attract qualified leads.
Result: The business now receives daily leads from motivated customers, increased average job value, and the owner has shifted focus to managing and growing the company.

Services used:

Other Client Success Stories

  • From Invisible to In-Demand: Personal Injury Law Firm 11X’s Lead Flow

    Traffic Growth: + 300%
    Lead Increase: + 1000%
    Focused on a realistic SEO roadmap, uncovering and promoting the firm’s unique differentiators, and transforming the site from a static brochure into a lead-generating asset.

  • Divorce Lawyer Gets Weekly Leads with SEO

    Establish consistent case flow and gain visibility in a competitive market.
Contact Us
Bucks County, PA
(215) 798-4544
hello@shawntheseogeek.com

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What our clients say

Real results, real success – hear from those we’ve helped grow

Linda Feriod, President of Always The Best Rate Home Loans, LLC

Shawn provided SEO consultant services to Great Northern Equipment (GNE), intending to audit our newly launched B2B distributor eCommerce site for opportunities to improve our website’s visibility and ranking for our key product lines/brands on Google and other search engines.

Matt Eckman, Director of eCommerce, Great Northern Equipment

I can’t recommend Shawn and his company enough! Their expertise and dedication have truly transformed my business. Since working with Shawn, my website traffic has increased significantly, and I’ve seen a noticeable boost in new client inquiries. He takes the time to understand my goals and create strategies tailored to my needs.

Kristen Druger, Founder, Portalis Insurance

I’ve had the pleasure of working with Shawn on a number of projects. He can be described in one word… “incredible.” His knowledge of Digital Marketing is only bested by how he explains the complex topic to people who don’t have the knowledge. I can’t say enough good things about Shawn. He is also a fun, relaxed guy to be around.

Seth Goldstein, Founder, Goldstein Media

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“What I appreciate most is their transparency and clear communication—they always keep me updated on progress and results.”

Kristen Druger
Founder, Portalis Insurance
What is SEO, and why do I need it?

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results, making it easier for potential customers to find your business online. Without SEO, even the best-designed website can be virtually invisible to your ideal audience.

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