SEO for Home Services: Get More Local Leads, Calls & Customers

If you run a home services business—whether you’re a contractor, cleaning company, plumber, painter, electrician, or custom home builder—you already know that competition is fierce. But the real difference between businesses that grow and those that plateau comes down to one thing: visibility. That’s where I come in.

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0

YEARS

SEO experience
400

CAMPAIGNS

Successfully completed
0

INCREASE

Traffic to leads

“Shawn is the best! Easy to work with and delivers the results that make it all worth while!”

Eric Schwartz
COO, RoyerComm

I’m Shawn the SEO Geek, and with nearly 20 years of experience in SEO for home services, I’ve helped dozens of service-based businesses dominate their local markets and consistently show up when homeowners search on Google.

Whether you’re targeting “kitchen remodeler near me”, “local roof repair,” or “professional maid services in [your city],” I build custom strategies that drive real results.

Why SEO Matters for Home Service Providers

Let’s be honest—most homeowners don’t scroll past the first page of Google. If you’re not showing up there, your competitors are. Effective search engine optimization (SEO) helps ensure your business appears exactly when someone is searching for the services you provide.

Homeowners use search terms like:

Best house cleaning service
Licensed HVAC repair
Trusted deck builder near me
Emergency plumbing service

If your website and Google Business Profile aren’t fully optimized for these types of keywords, you’re leaving money on the table.

My Proven SEO Process for Home Services Businesses

Over the years, I’ve refined a proven strategy that blends technical SEO, content creation, and local optimization tailored specifically for home service industries. Here’s how we do it:

1

Local SEO That Gets You Found in Your Service Area

Whether you serve one city or ten counties, I help optimize your site for local searches—the kind that drive phone calls and form submissions. That includes city-specific pages, NAP consistency, and localized schema markup.

2

Google Business Profile Optimization

Ranking in the Google Map Pack is often more valuable than ranking #1 organically. I’ll help you fully optimize your Google Business Profile (formerly Google My Business), manage reviews, and push your business to the top of local listings.

3

Content That
Converts

We’ll create SEO content that positions you as the go-to expert in your trade—whether it’s a blog on “how to prep your home for painting” or landing pages for “kitchen remodeling in [city].” These content assets aren’t fluff—they’re strategic, keyword-rich, and designed to bring in leads.

4

On-Page SEO & Technical Cleanup

I’ll make sure your website is technically sound, loads fast, and is optimized for both users and search engines. From meta tags to internal linking, we cover it all.

5

Review & Reputation Growth

Homeowners want to hire someone they trust. I’ll help you generate more reviews and use them strategically across your site and local profiles to build social proof.

Client Success Stories

What our clients say

Real results, real success – hear from those we’ve helped grow

Linda Feriod, President of Always The Best Rate Home Loans, LLC

Who I Work With

If you provide a home-related service, I can help. Some of the businesses I’ve worked with include:

General Contractors
Bathroom & Kitchen Remodelers
Home Builders
Electricians & Plumbers
Cleaning & Maid Services
Lawn Care & Landscaping Pros
Roofers & Siding Installers
Pest Control Companies
Basement Finishing Contractors
Gutter & Window Installers

Each industry has unique keywords and customer journeys—and I build custom strategies to match.

Issues We Solve

Are you facing one of these issues? Give us a call!

I have low Google Rankings

My website isn’t ranking well on Google, and I’m not getting enough traffic.

I have poor website visibility

My business isn’t showing up in local searches, and I need to reach more customers in my area.

I have high bounce rate

Visitors leave my website quickly, and I’m not sure how to keep them engaged.

I have weak online presence

My online presence is minimal, and I’m not attracting new customers through digital channels.

I have outdated SEO practices

My website’s SEO seems outdated, and I’m not sure if it’s aligned with current best practices.

I have lack of website conversions

My website traffic is good, but I’m not converting visitors into leads or customers.

Have Questions? We’ve Got Answers

Contact us if you have a different question

“What I appreciate most is their transparency and clear communication—they always keep me updated on progress and results.”

Kristen Druger
Founder, Portalis Insurance
What is SEO, and why do I need it?

SEO (Search Engine Optimization) is the process of improving your website so it ranks higher in search engine results, making it easier for potential customers to find your business online. Without SEO, even the best-designed website can be virtually invisible to your ideal audience.

Let’s Build You a Lead Machine

SEO doesn’t need to be confusing. With the right strategy, your website becomes a lead-generating machine that works 24/7. Whether you’re just starting out or looking to expand into new markets, I’m here to help you grow smarter.

Ready to dominate your local area and stop relying on word-of-mouth alone?

Let’s talk!

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