B2B SEO Agency: Rank & Convert.
Search Engine Optimization (SEO) services provided by a B2B SEO agency offer a multitude of benefits for B2B companies looking to enhance their online presence and drive targeted traffic to their websites.
Being found on the search results of Google is the cornerstone of what an SEO expert can provide. But what happens when that organic traffic finds its way to your website and starts generating leads? The trick for finding the balance of traffic and leads is by using what Shawn the SEO Geek calls “NextGEN SEO.”
Real Client Story…
Matt Eckman, Director of eCommerce, Great Northern EquipmentShawn provided SEO consultant services to Great Northern Equipment (GNE), intending to audit our newly launched B2B distributor eCommerce site for opportunities to improve our website’s visibility and ranking for our key product lines/brands on Google and other search engines.
SEO is a moving target, but with a subject matter expert like Shawn identifying where our deficits are and what we should tackle first/next, we see continuous improvement in our SERPs as we execute the recommendations delivered by his thorough site audit.
Shawn has a proven process, and he tailored his approach to our unique business model. I recommend Shawn to any organization looking to drive the right customers to your website to optimize this low-cost acquisition channel.
How can a B2B SEO Agency help your B2B Marketing Efforts get more leads?
B2B SEO (Search Engine Optimization) helps companies generate more leads by making their website and content easier to find for potential business clients actively searching for solutions online, especially in the B2B SaaS sector. By targeting specific keywords that decision-makers use, optimizing technical elements of the website, and creating valuable, relevant content, a B2B SEO Agency improves visibility in search engine results. This increased visibility means that more qualified prospects—those already interested in the products or services offered—are likely to visit the site, engage with the brand, and ultimately become leads. Unlike paid ads, the traffic generated through SEO is organic and often more cost-effective in the long term, providing a sustainable stream of lead opportunities for B2B businesses.
The B2B SEO Process: From Rankings to Qualified Leads
Our team of SEO experts has been helping B2B companies get more out of their presence on search engines for almost 20 years. Like everything worth doing, we’ve developed a process that ensures our clients get the most from their SEO campaign. These are the elements of a B2B SEO campaign:
- Technical SEO Audit: Evaluate the website’s technical health, including site speed, mobile-friendliness, crawlability, indexing issues, and URL structure, to ensure search engines can effectively access and rank your content. This builds the SEO foundations everything else is built on.
- Keyword Research & Competitor Analysis: Every successful SEO campaign starts with research. Here, we identify high-value keywords that your target audience is searching for, and analyze competitors to uncover content gaps and opportunities to outperform them in search rankings, a vital task for any B2B SEO company.
- On-Page Optimization: Optimize key website elements like title tags, meta descriptions, headers, and content to align with target keywords, improve user experience, and increase relevance for search engines.
- Content Creation & Optimization: SEO and Content Marketing go hand in hand. We develop informative, keyword-focused content (blogs, case studies, service pages) that addresses the specific needs of B2B buyers and positions your company as an industry authority in the B2B SaaS market.
- Link Building & Performance Tracking: Earn high-quality backlinks from reputable sources to boost domain authority, and continuously track SEO performance using tools like Google Analytics and Search Console to refine and improve results over time.
What you can expect from your B2B SEO Campaign
When you invest in an SEO campaign, you can expect a strategic, long-term approach that’s designed to help your business grow by attracting more qualified traffic and leads. Your campaign will be built on proven best practices, including technical optimization, keyword targeting, and high-quality content creation, ensuring your website is fully optimized for both search engines and your ideal audience. This foundation not only improves your visibility in search results but also enhances user experience, making it easier for potential clients to find, trust, and engage with your brand.
Over time, SEO delivers sustainable growth by increasing your website’s authority and presence online, helping you generate a steady stream of organic leads without relying solely on paid advertising. As your rankings improve, you’ll gain a competitive edge in your industry and establish your business as a credible solution provider among the best B2B SEO agencies. Additionally, your SEO campaign will include ongoing analysis and adjustments to keep up with changes in search engine algorithms and market trends, ensuring long-term success and a strong return on investment.
The key difference about our approach is flexibility, especially in adapting to the dynamic needs of digital marketing. If you need a full comprehensive SEO partner or a digital marketing agency, we can help with that. If you’re simply in need of someone to monitor your SEO results or a digital marketing agency, we can also help with that as well. We take pride in the fact that our professional services and years of SEO expertise are combined for powerful B2B growth.
Proven B2B SEO Results
The trick to a successful B2B SEO strategy is to execute a data-driven SEO strategy. We don’t take guesses; we analyze competitors and have a formula that allows us to focus on results for B2B brands through effective digital marketing strategies.
Over the years, we’ve developed an approach that goes beyond conventional SEO. We are an agency that understands the full cycle of your sales funnel and we work hard to make sure we’re a part of what works. This is how we meet SEO goals as well as your overall objectives.
We Help B2B Brands with a blend of Expertise in SEO with years of business growth
Our SEO plan is designed to get you the results you want!
Technical SEO
Content Creation Services
Advanced SEO Tools
Services tailored to your sales funnel
Local SEO or National, depending on your goals
Ready to chat with THE B2B SEO Agency trusted for 20 years?
If you’re ready to boost your B2B SEO, our team is ready to put together a strategy that will transform your pipeline, get in touch!
It’s worth noting that when partnering with a B2B SEO agency, it’s an intense collaborative effort. If you’re not ready to roll up your sleeves, maybe consider holding off. If you’re ready to boost your B2B website, get in touch!